Actually not us specifically, but pouches in general. Fitment pouches, shaped pouches, Stand-Up pouches and so forth.
Although holistically pouches are far better environmentally and most of the time have a greater user experience we get hit by the fact that we aren’t generally recyclable. Given the overall equation of sustainability and environmental footprint though…we win! Hands down.
Recyclability though is changing, and we are going to be part of the change with two types of fully recyclable pouches. More information on that coming soon except to say that one version will be a “standard” material and one will be a “barrier” material.
For more information please see the latest packaging digest article:
“The ‘pouch-ization’ of the world”
Thanks for reading and have a great day!