Flexible Packaging Advantages
The Flexible Packaging Association commissioned a Harris Poll Study in September of 2016 with brand owners throughout the country to better quantify the impact of switching from rigid to flexible packaging.
Among the key findings of why brand owners switched to flexible packaging are:
- Shelf Impact / Differentiation on the shelf
- Reduced environmental impact/Improved sustainability (shipping and transportation costs were reduced dramatically)
- Consumer Convenience (easier to store, resealable, etc.)
- Reduced production cost
- Speed to Market/Innovation
- Extended Shelf Life/ Durability/ Product Protection
- Innovation in Mature Markets
- Appeals especially to Millennials
- Perceived to be more contemporary
- Improved design for Viscous Products
- Refills for Bottles
- Larger billboard for graphics and additional languages
- Result in a higher product-to-package ratio.
- Use approximately 60 percent less plastic than rigid plastic bottles.
- Allow for more efficient warehousing since unfilled pouches take up significantly less space than rigid packaging.
- Allow for near total evacuation of the product. (Rigid containers can leave 6 - 14% of product in packaging, while pouches can evacuate up to 99.5% of the product.)
- Require approximately 50 percent less energy to produce.
- Generate less CO2 emissions during production.
- Produce less landfill waste/most importantly when consumers are not recycling properly
- Require fewer trucks for transportation—reducing fossil fuel consumption and CO2 emissions.
- Provide shelf impact, differentiation, visibility, and a wide range of convenient features that all translate to a competitive advantage for your brand.